Because subscriber acquisition has been challenging... + 5G wireless's impact, & more

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Marketing Consulting Issue 37 In this issue › Long-term inactives & never-actives › 5G’s impact on digital marketers › ‘Underappreciated and underfunded’ › MarCom Gold win by Xfinity email › Poll results: Revenue from triggers? Subscriber acquisition has been challenging... So now is the time to optimize your email signup forms and try to turn more of your email addresses on file into opt-ins. You can also boost your list growth by reducing list churn. But don’t go easy on inactives, as you’ll regret that sooner or later. Kaiti Gary Director of Analytic & Strategic Services Oracle Marketing Consulting Managing Inactive Subscribers Most senders understand the need to manage their long-term inactives, but far fewer are managing their never-actives. Manage both kinds 7 Ways 5G Wireless Will Impact Digital Marketers 1.  More video 2.  Richer website design 3.  Richer email design 4.  Precise location-triggered messaging See all 7 ways Inboxroad interview ‘Email Marketing Is Underappreciated and Underfunded’ Oracle Consulting’s Chad S. White talks about how marketers should prepare for the years ahead in order to build stronger email marketing programs. Plan ahead For your inspiration: Xfinity Watchathon Email Wins MarCom Gold Promoting its annual Watchathon Week, this email from Xfinity featured bold key imagery, interactive kinetic modules, and a bright, cheerful magenta hue. View the email creative Visit Marcom Awards website Say WHAT? “ Let’s be honest—many people sign up for promotional email just to receive the signup incentive. Whether it’s a coupon code, free trial, or welcome gift, be sure the incentive is aligned with your business goals and provides an opportunity to upsell the subscriber. Roald Ansano, Senior Art Director for Creative Services, Oracle Marketing Consulting What do you SAY? We asked... What percentage of your company’s email marketing revenue is generated by automated and transactional emails? You said: Less than 20% 29%   20% to 50% 54%   More than 50% 17% *Polling answers are anonymous and only tracked in aggregate. Here’s some of our top content on automated emails: ›  When Good Enough Shouldn’t Be: Optimizing Automated Emails ›  Understanding and Optimizing the 6 Stages of the Email Subscriber Lifecycle ›  Seasonal Automated Campaign Adjustments to Stay Relevant Let’s work TOGETHER Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going. Drop us a line Did an email geek forward this to you? Subscribe to the newsletter yourself. Broaden the conversation! Share this issue on social. Looking for a previous issue? Explore our newsletter archive. Stay connected with us View in Browser Oracle.com Terms of Service Privacy Policy Unsubscribe Copyright © 2021. Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.