Our marketing consultants rate 26 email trends to help you prioritize

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30 M A R 1-2 p.m. ET WEBINAR: Creating an Effective Testing Plan Across Channels Uplevel your testing program with detailed advice and real-world examples. Details and registration Marketing Consulting Issue 38 In this issue › 2021’s Unproven Opportunities › 2021’s Competitive Differentiators › 2021’s Proven Essentials More than ever, it’s hard to know where to invest your email dollars. To help you prioritize, we asked Oracle Marketing Consulting’s more than 500 digital marketing experts to rate 26 email marketing technologies and tactics. The results illustrate the shifting priorities caused by the pandemic and the risks of not regularly reevaluating your investment roadmap. Chad S. White, Head of Research, Oracle Marketing Consulting In this issue › 2021’s Unproven Opportunities › 2021’s Competitive Differentiators › 2021’s Proven Essentials Unproven Opportunities: Low Adoption–Low Impact Trends Our consultants are bearish on AMP for Email, Email Annotations for Gmail, and universal holdout groups. Read our concerns   Competitive Differentiators: Low Adoption–High Impact Trends These 12 technologies and tactics can give you an edge over your competitors with far less risk than our Unproven Opportunities. Jump on these trends   Proven Essentials: High Adoption–High Impact Trends You’re at a competitive disadvantage if you aren’t on your way to mastering these 11 trends. Don’t fall behind on these Catch up on this Look back at the 2020 trends landscape: •  2020’s Unproven Opportunities •  2020’s Competitive Differentiators •  2020’s Proven Essentials •  The Highest Impact Email Trends of 2020 Let’s work TOGETHER Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going. Drop us a line Did an email geek forward this to you? Subscribe to the newsletter yourself. Broaden the conversation! Share this issue on social. Looking for a previous issue? Explore our newsletter archive. Stay connected with us View in Browser Oracle.com Terms of Service Privacy Policy Unsubscribe Copyright © 2021. Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.