You shouldn't settle for good enough when... + modular email architecture, & more

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Marketing Consulting Issue 39 In this issue › 110+ automation ideas › Modular email architecture › Email rendering complexity › ‘It flips the paradigm on its head’ › New poll: Do you RFM score? You shouldn’t settle for good enough when… Better results often take just a little more investment and savvy, especially with a high-ROI channel like email. Whether it’s diagnosing email performance problems, choosing the right email frequency, picking the right send times, or optimizing your automated emails, the quick and easy solution usually isn’t the best one. —Clint Kaiser, Head of Analytic & Strategic Services, Oracle Marketing Consulting 110+ Automated Campaign Id Whether sent via email, SMS, push, or other digital channels, automated campaigns are among the most effective campaigns you’ll ever send. Get inspired by our checklist Modular Email Architecture: The Next-Gen Template Join Oracle Consulting’s Jason Witt and Nick Cantu as they discuss how this build system is vastly superior to traditional email templates. Watch the 49-minute webinar Is Email Rendering Growing in Complexity? 1,000% yes. But it’s the spectrum of rendering that’s scary. Outlook 2010 has nothing on what Amazon’s Alexa does to your email. What’s causing the complexity ‘It flips the paradigm on its head’ Oracle Consulting’s Chad S. White and Coherent Path CEO James Glover discuss customer-centricity, email misconceptions, universal holdout groups, machine learning, and much more. Listen to the podcast Say WHAT? “ In our opinion, external benchmarks are best used to create high-level guardrails to ensure your campaigns aren’t wildly underperforming. But if you want insights into the performance of your marketing programs and how to improve them, invest time in a strong, thoughtful internal benchmarking system. —Alex Stegall, Senior Analyst for Analytic & Strategic Services, Oracle Marketing Consulting Say HELLO May 5-6 online & in Bonita Springs, FL Oracle Consulting’s Chad S. White and Wildbit’s Justine Jordan are keynoting about the State of Email Marketing at the ANA’s hybrid Email Evolution Conference. What do you SAY Does your digital marketing program currently use recency-frequency-monetary value (RFM) modeling for targeting? Vote now *Polling answers are anonymous and only tracked in aggregate. Let’s work TOGETHER Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going. Drop us a line Did an email geek forward this to you? Subscribe to the newsletter yourself. Broaden the conversation! Share this issue on social. Looking for a previous issue? Explore our newsletter archive. Stay connected with us View in Browser Oracle.com Terms of Service Privacy Policy Unsubscribe Copyright © 2021. Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.