They say you shouldn't judge a book by its cover... + email anatomy, RFM poll results, & more
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In this issue
› “Email’s Easy” and other nonsense
› Anatomy of an email
› 29 experts on 2021 email trends
› Poll results: Use of RFM modeling?
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They say
you shouldn’t judge a book by its cover...
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Misunderstandings about email are common. How many of these things have you heard from bosses or executives?
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Understanding all the elements that make up an email’s envelope and body content allows you to design more effectively, personalize more thoughtfully, and test with greater purpose.
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What will be the trends driving the email marketing industry this year? Uplers asked Oracle Consulting’s Chad S. White and 28 other email experts for their predictions.
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Say
WHAT?
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“
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We highly recommend that every email capture source is tagged with an identifier on the backend so you can determine how each is performing. Doing this will allow you to invest in high-value sources, as well as to shut down poorly performing sources.
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—Kaiti Gary, Director of Analytic & Strategic Services, Oracle Marketing Consulting
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What do you
SAY?
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We asked..
Does your digital marketing program currently use
recency-frequency-monetary value (RFM) modeling for targeting?
You said...
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*Polling answers are anonymous and only tracked in aggregate.
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Let’s work
TOGETHER
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
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