Especially after all the changes to your list recently… + gamifying loyalty, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Especially after all the
changes to your list
recently...

Now is an ideal time to focus on reactivating your inactive subscribers. Not only will this set you up for a successful holiday season, but it will also help you manage the new and atypical subscribers you gained last year, some of which are returning to their pre-pandemic shopping behaviors.

Daniel Deneweth
Head of Email Deliverability Services,
Oracle Marketing Consulting

In this issue:
+	The state of email marketing
+	Gamifying loyalty programs
+	Advice on becoming an expert
+	Award-winning Xfinity emails
+	New poll: Does the fold exist?

The Lasting Effects of the Pandemic on Email Priorities

In his EEC keynote, Oracle Consulting’s Chad S. White argued that marketers will continue to focus on increasing nimbleness, being empathetic and customer-centric, and boosting retention.

Understand the trends

3 Ways to Gamify Your
Loyalty Program

Introducing gamification activities into loyalty programs helps drive program participation and motivates customers to take valuable actions, such as writing reviews and completing surveys.

Level up

How to Become a Niche Expert

In his chat with host Doug Dennison, Oracle Consulting’s Chad S. White shares his own journey to becoming an expert and advice on how you can find your own path.

Learn how

Free TV Week Wins for Xfinity

To promote their week-long TV and movie sampling event, Xfinity’s Horizon Award-winning campaign consisted of three separate emails: It’s Here, Keep Watching, and Post-Free TV Week.

See the winning campaign

Say What?

“	Even with a clear onboarding series and an array of ways to engage your base, some of your loyalty program members might be quiet. This is where automated loyalty reengagement campaigns can really shine, nudging your lapsing members to get more involved.”

Kunjisha Ahuja
Senior Product Manager, CrowdTwist,
Oracle Marketing Consulting

What Do You Say?

Should marketers consider “the fold”
when designing emails?

Vote now

*Polling answers are anonymous and only tracked in aggregate.

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