Even though this newsletter’s design was award-winning... + results of our poll on the fold, & more  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 
 

22

JULY

12-1 pm ET

Webinar: Campaign Trends & Planning
for 2021 Holiday Season

The considerations to take into account as you finalize your digital marketing campaigns. Details and registration

 
 
Oracle Marketing Consulting Issue

47

Even though this newsletter’s design was award-winning...

We didn’t want to rest on our laurels, so we debuted a new design two newsletters ago. Why? It significantly simplified our email code, making it easier for our rotating roster of developers to seamlessly jump in. It also made dark mode renderings much more predictable, and our overall design cleaner. On net: Less complicated, more modern and friendly.

Nick Cantu
Associate Creative Director for Creative Services,
Oracle Marketing Consulting

 
 

In this issue:

+

Q3 holiday planning checklist

+

Email marketing audit misses

+

Increase email survey responses

+

This newsletter wins award

+

Poll results: Does the fold exist?

 
 

Holiday Campaign Planning Gets Serious

Our third quarter Holiday Marketing Quarterly guide contains a 22‑point checklist and is focused on the final prep for the start of the holiday season.

Solidify your plans
 

Commonly Neglected Areas in Email Marketing Audits

1.

Q3 holiday planning checklist

2.

Email marketing audit misses

3.

Increase email survey responses

4.

This newsletter wins award

 
Check all the boxes
 
Dyspatch

9 Ways to Get More Email Survey Responses

Oracle’s Chad S. White joins other experts in sharing tips to maximize the effectiveness of promoting surveys via email.

Get more responses
 

Horizon Gold Award
for This Newsletter

Horizon Interactive Awards Gold Winner 2019
 

Our insightful content, striking design, and experimental streak won the Oracle Marketing Consulting newsletter recognition from Horizon Interactive Awards.

 
 
See the winning campaigns
 

Say What?

 

“

Heavily investing in a single provider that you then supplement with a mix of essential best‑of‑breed solutions gives you the best chance at creating a best‑in‑class experience. That’s our belief and it’s increasingly the conclusion of more and more companies, who are frustrated by the Frankenstein’s monster that
their best-of-breed approach has created.”

 
 

Clint Kaiser
Head of Analytic & Strategic Services,
Oracle Marketing Consulting

 

Say Hello

 
Litmus Live

Sept. 28-29 in Boston

Oracle Marketing Consulting’s Chad S. White will be presenting at Litmus Live.

 
 

We asked...

Should marketers consider “the fold”
when designing emails?

You said...

Yes

92%

No

8%

*Polling answers are anonymous and only tracked in aggregate.

 

 

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Archive

 

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