Because a successful holiday season requires planning... + Pandemic audience changes, & more
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Because a successful holiday season requires planning... |
All of our B2C clients are in the throes of holiday preparations already. Check out our 3rd quarter Holiday Marketing Quarterly for a planning checklist (and maybe take a peek at last year’s 4th quarter checklist while you’re at it). With Apple rolling out new email privacy protections this fall, pay extra attention to how you’re going to monitor performance and deliverability this year.
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Lauren Kimball
Vice President,
Oracle Marketing Consulting |
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In this issue: |
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Apple’s Mail Privacy Protection |
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Pandemic audience changes |
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The industry’s take on Apple’s MPP |
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Winning Xfinity Kids Week emails |
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Poll: Afraid to admit mistakes? |
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Apple’s new email privacy features will affect everything from email analytics to deliverability to design in a significant way.
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As the economy reopens and some behaviors revert, many companies are struggling to manage their newer subscribers, as well as the changes in their older subscribers.
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What does this mean for email marketing? Oracle’s Chad S. White and 11 other email marketing experts answer that burning question.
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Packed with playful artwork and vibrant colors, Xfinity’s 2nd annual Kids Week campaign makes an upbeat, family-friendly statement that drove engagement—and won a Horizon Interactive award. |
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I worked with a kiosk operator who rolled out a fleet of new machines and quickly saw a meteoric rise in email opt-ins—sometimes 70,000 new subscribers a day. Our analysis found that the large, high-quality on-screen keyboard and easy opt-in process on the kiosk made for an excellent POS email opt-in experience.” |
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Jacob Halstead
Senior Account Manager,
Oracle Marketing Consulting |
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Are digital marketers at your company hesitant to admit to having made a mistake on a campaign because they’re afraid of being fired or suffering other repercussions?
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