As we’ve experimented more with Apple’s Mail Privacy Protection… + identifying "real openers," & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

As we’ve experimented more with Apple’s Mail Privacy Protection…

Our recommendations on how marketers can adapt to the changing privacy landscape have evolved. We’ve been able to clarify exactly which subscribers are affected (no good news there), as well as how Apple’s MPP will affect send time optimization and location data usage (some good news there). When these changes exit their beta phase in the weeks ahead, we’ll continue to share new insights and advice.

Chad S. White
Head of Research,
Oracle Marketing Consulting

In this issue:
+	Audience acquisition source checklist
+	Creating a segment of “real openers”
+	EEC members react to Apple news
+	Winning newsletter from Xfinity
+	Poll results: Afraid to admit mistakes?

Audience Acquisition Source
Ideas to Explore

Use this checklist of 18 different types of audience acquisition sources to understand the opportunities and risks of each, plus ways to optimize them.

Grow your audience faster, safely

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s MPP

Creating an audience segment of “real openers” now will allow you to continue to use opens to create better emails.

Not a vanity metric

Apple’s Privacy Moves: Sky Falling
or Time to Innovate?

Twelve EEC members, including Oracle’s Chad S. White, share their thoughts on the impact of Apple’s Mail Privacy Protection.

See the range of reactions

Xfinity Newsletter Provides
Winning Experience

Featuring impactful imagery and a tailored content experience, Xfinity’s monthly newsletter kept customers tuned in to everything from helpful resources for remote learning to all the best holiday entertainment.

See the winning campaigns

Say What?

“

We are seeing more and more brands shifting KPIs for their advertising campaigns into programs that are designed to bolster their CRM files. They are using third-party audiences now to build up first-party audiences for the future. However, brands have also told us that they don’t see first-party audiences replacing third-party ones because they need the scale and will always need to acquire new customers.”

Tim Carr
Head of Activation Product Marketing,
Oracle Advertising

Say Hello

Sept. 28-29 in Boston

Oracle Marketing Consulting’s Chad S. White will be presenting at Litmus Live.

We asked...

Are digital marketers at your company hesitant to admit to having made a mistake on a campaign because they’re afraid of being fired or suffering other repercussions?

You said...

Yes

78%

22%

*Polling answers are anonymous and only tracked in aggregate.

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