As you plan and prepare for the upcoming holiday season… + transactional emails, & more
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As you plan and prepare for the upcoming holiday season... |
Be sure to review what happened last year, especially on Thanksgiving, Black Friday, and Cyber Monday. While this season will be more typical, certain aspects of last holiday season will likely persist to some degree, including supply chain disruptions and the hesitancy to buy in store. Contingency plans are still your friend.
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Chad S. White
Head of Research,
Oracle Marketing Consulting |
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In this issue: |
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Automation for loyalty programs |
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What is a transactional email? |
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Promotions tab vs. Primary tab |
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Poll: Impact of Apple’s MPP? |
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Automated campaigns have a key role in supporting loyalty members through each lifecycle stage to maximize the performance of a loyalty program.
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That seems like it should be a straightforward question, but it’s one many companies wrestle with. Being wrong can have big consequences.
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Is there an advantage in having your emails in one or the other? Oracle Marketing Consulting’s Chad S. White chimes in along with six other email experts.
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Make sure that your checkout process for both guests and registered customers include an option to opt-in to receive promotional emails. We notice clients sometimes have a collection prompt for one, but not the other.” |
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Heather Goff
Strategic Director of Email Deliverability Services,
Oracle Marketing Consulting |
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How much of an impact do you anticipate Apple’s new Mail Privacy Protection functionality having on your company’s email marketing program?
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