With new Covid variants raising concerns about fourth quarter plans… + gender-neutral messaging, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

OCT

12‑1 pm ET

Webinar: Hide My Email:
4 Strategies for Managing the Risks

These relay addresses may cause the same problems temporary addresses do—on a wider scale. Details and registration

With new Covid variants raising concerns about fourth quarter plans…

It’s wise to brush off and update your 2020 holiday season contingency plans. Preparing likely crisis messaging and reviewing your apology email template and criteria for use is also wise. As always, we hope you won’t need any of it, but if you do, you want it polished and ready to go.

Clint Kaiser
Head of Analytic & Strategic Services,
Oracle Marketing Consulting

In this issue:
+	MPP breaks 2 social contracts
+	Pros of gender-neutral messaging
+	2 email metrics to rule them all
+	Poll results: Impact of Apple’s MPP?

The 2 Social Contracts Being Broken by Apple’s New Privacy Protections

Apple’s Mail Privacy Protection puts marketers in danger of breaking two long-standing social contracts with mailbox providers and subscribers.

Here’s Why

The Advantages of
Gender-Neutral Messaging

Gendered marketing reduces your addressable audience and alienates a growing number of consumers who prefer gender-neutral messaging.

6 best practices to follow

2 Email Metrics to
Rule Them All?

Webbula asked Oracle’s Chad S. White and seven other experts: If you could only use two email metrics for the rest of your life, which two would you use and why?

See their answers

Say What?

“	Whenever I talk to people about something as simple as the importance of using a password manager for keeping their online accounts safe, they look at me with the blankest of stares and couldn’t care less. So, I’m expecting underwhelming adoption of Hide My Email.”

Nick Cantu
Associate Creative Director,
Oracle Advertising

We asked...

How much of an impact do you anticipate Apple’s Mail Privacy Protection functionality having on your company’s email marketing program?

You said...

Minimal

38%

Significant

33%

Extensive

29%

*Polling answers are anonymous and only tracked in aggregate.

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