Because you want every advantage this holiday season… + 7 factors of deliverability, & more
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Because you want every advantage this holiday season… |
Make sure that you’re using all the latest capabilities offered by your digital marketing platform and other tools. For example, Oracle releases updates for Responsys and updates for Eloqua quarterly, which most recently included updates to address Apple’s Mail Privacy Protection. Make sure you’re making the most of your tech and data as we start the critical fourth quarter.
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Jennifer Lancaster Dana
Vice President,
Oracle Marketing Consulting |
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In this issue: |
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6 ways to optimize web modals |
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7 factors that determine deliverability |
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Ask the right email questions |
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Poll results: BIMI adoption? |
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Web modals are powerful because they demand attention. However, when they demand too much attention too loudly or especially too often, they can be incredibly annoying.
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While deliverability can sometimes feel out of a business’s control, inbox placement is actually governed by these seven factors, all of which are directly or indirectly under their control.
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Oracle contributed several resources to Only Influencers’ Email Metrics Project, including this 26-minute video on asking better email marketing questions.
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Taking time to do thorough QA checks on your automated campaigns ahead of the holiday season—and especially after making seasonal updates, no matter how minimal—is always key to ensuring an optimal customer experience. Doing QA can ensure top performing subject lines are in place, images and third-party content are still rendering as expected, and users are directed to the correct landing pages.” |
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Lauren Pierce
Senior Manager for Campaign Deployment &
Monitoring Services,
Oracle Marketing Consulting |
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Has your company implemented Brand Indicators for Message Identification (BIMI) in its email marketing program?
*Polling answers are anonymous and only tracked in aggregate. |
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