Mail Privacy Protection and Hide My Email’s newest version are out. How should marketers adapt?
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Special
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54 |
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As adoption of
Apple’s new privacy features grow… |
Marketers must adjust their tactics to continue serving their subscribers, maintaining their performance, and protecting their deliverability. This newsletter contains all of our best advice for navigating these changes. And if you’re an Oracle customer, check out our Topliners posts about the adjustments we’ve made to Responsys to mitigate Apple’s changes. |
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Lauren Kimball
Vice President,
Oracle Marketing Consulting |
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In this issue: |
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Apple’s Hide My Email: 4 strategies |
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Apple’s Mail Privacy Protection: 14 recs |
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MPP’s negative influence on email design |
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MPP affects how much of my list? |
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The 2 social contracts broken by MPP |
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These addresses pose a danger to your data quality, lead generation efforts, customer security, deliverability, and more. |
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Apple’s new email privacy features will affect everything from email analytics to deliverability to design in a significant way.
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Only Influencers
The new email privacy changes may lead many marketers to redesign their emails to drive clicks more insistently.
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Here are the 5 critical aspects of Mail Privacy Protection to understand.
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Only Influencers
Apple’s Mail Privacy Protection puts marketers in danger of breaking two long-standing social contracts with mailbox providers and subscribers.
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Let’s Work Together
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