Our most pressing challenges today have a common answer... + designing for "the fold," & more
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56 |
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In this issue: |
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Simplify your martech stack |
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Designing for “the fold” |
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‘Regulation’ in the Age of Big Tech |
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Modular email design systems |
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Poll results: Have a preference center? |
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After decades of embracing a best-of-breed approach, many companies find themselves with a martech stack that’s sprawling, disjointed, and underperforming.
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There’s been a long-simmering debate in the industry about how important “the fold” is to email design.
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Apple’s Mail Privacy Protection is causing a level of consumer and business disruption that could previously only be caused by governments.
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Oracle Marketing Consulting’s Chad S. White shares the time-savings our clients experience with this build system and why it sets them up for the future.
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Just because a brand is using responsive design doesn’t mean that they’re providing a mobile-friendly experience. Responsive design functionality doesn’t take the place of mobile-friendly design principles. Brands need to use them both.” |
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Jason Witt
Senior Director of Creative Services
Oracle Marketing Consulting |
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Does your company have an email preference center?
Yes, we collect extensive preferences |
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Yes, we collect basic preferences |
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No |
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*Polling answers are anonymous and only tracked in aggregate.
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Let’s Work Together
Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
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