To make the most of your holiday bump in new subscribers… + B2B deliverability problems, & more
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To make the most of your holiday bump in new subscribers... |
Take steps to reduce your email churn rate. During the holiday season, offer a snooze option for subscribers who are done with their gift shopping. And when the holiday season concludes, encourage your subscribers to update their preferences and consider easing back your email frequency to new subscribers until you see engagement post-holidays.
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Jeannine Pine
Senior Director of Agency Services,
Oracle Marketing Consulting |
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In this issue: |
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Creating internal benchmarks that work |
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B2B’s unique deliverability problems |
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Will MPP harm email design? |
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2022 email marketing predictions |
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Xfinity Flex journey wins W3 Gold |
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To create apples-to-apples comparisons, brands need to use their internal digital marketing benchmarks in a more granular way.
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There are 6 unique behaviors of B2B brands that are the most likely to cause them email deliverability problems.
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The new email privacy changes may lead many marketers to redesign their emails to drive clicks more insistently.
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Oracle’s Chad S. White and 10 other email experts share what they expect marketers to be focused on next year.
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Winner of a Gold W3 Award, this email series helps customers better understand the benefits of getting their free Flex box with attention-grabbing images and
easy-to-follow descriptions.
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I grew up in South America during the ‘80s when telegrams were still very prominent. I used to watch my siblings write incredible messages as part of their jobs. I think we lost that ability when email entered the scene. In my opinion, marketers should practice getting the message reduced to the least number of words possible and then embellish it from that point.” |
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Fabricio Lopez
Expert Services Cloud Manager,
Oracle Marketing Consulting |
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