All of Oracle Marketing Consulting’s best articles all in one email
|
 |
 |
59 |
|
Here are the 10 articles you turned to most during another turbulent year. |
Whether it was the ongoing pandemic, Apple’s privacy changes, or the depreciation of third-party cookies, 2021 brought plenty of challenges. We hope our insights helped you adapt and serve your customers better. We have our fingers crossed (yet again) that next year will be markedly less eventful.
 |
Chad S. White
Head of Research
Oracle Marketing Consulting |
|
|
|
|
|
In this issue: |
+ |
Apple’s Mail Privacy Protection: 14 recs |
+ |
B2B marketers & Hide My Email |
+ |
The 2 social contracts broken by MPP |
+ |
MPP’s negative influence on email design |
+ |
B2B’s unique deliverability problems |
|
|
|
|
|
|
|
Apple’s new email privacy features will affect everything from email analytics to deliverability to design in a significant way.
|
|
|
Personal, temporary, and now relay email addresses like Apple’s can all undermine data quality, lead scoring, and deliverability for B2B brands. |
|
|
Apple’s Mail Privacy Protection puts marketers in danger of breaking two long-standing social contracts with mailbox providers and subscribers.
|
|
|
The new email privacy changes may lead many marketers to redesign their emails to drive clicks more insistently.
|
|
|
There are 6 unique behaviors of B2B brands that are the most likely to cause them email deliverability problems. |
|
|
Let’s Work Together
Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
|
Copyright © 2021. Oracle and/or its affiliates. All rights reserved.
Oracle Corporation, 2300 Oracle Way, Austin, TX 78741 |
|
|
|
