Before you put the holiday season behind you... + kick off 2022 holiday planning, & more
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Before you put the holiday season behind you…
Schedule a holiday review/post-mortem during January to note your successes and areas for improvement. The sooner and fresher—the better. Schedule monthly meetings to ensure changes to procedures, strategic modifications, and test plans are implemented. Our Holiday Marketing Quarterly reports and Marketing Checklists can help you craft a solid to-do list for the months ahead.
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Jennifer Lancaster Dana
Vice President,
Oracle Marketing Consulting |
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In this issue:
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Audience selection in MPP world |
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Kick off 2022 holiday planning |
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10 email mistakes with easy fixes |
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Email 5-10 years from now |
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Kraft’s award-winning build system |
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Poll: Impact of Apple’s MPP? |
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2022 Holiday Planning Starts Now!
Having a successful holiday season takes year-round effort. Our Holiday Marketing Quarterly provides a blueprint for planning.
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10 Common Email Marketing Mistakes that Are Easy to Fix
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Not using a recognizable sender name. |
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Not optimizing your preview text. |
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Including too much copy. |
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Using font sizes that are too small, especially
on mobile devices. |
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Email Marketing 5-10 Years from Now
Oracle’s Chad S. White and 7 other email experts share what they see in store for the channel later this decade.
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Kraft’s My Food and Family Wins W3 Award
Baking in design best practices, accessibility standards, and quality assurance, the new modular email architecture for Kraft’s My Food and Family allowed them to optimize their messages and win a Silver W3 Award.
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Say What?
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“If you have strong link and website tagging in place, be sure to leverage that data when trying to turn one-time holiday buyers into year-round customers. A solid visitor behavior tracking program will give you rich behavior data on what products worked best for retargeting campaigns and accelerate your learning curve to discover what to suggest for these customers to get them to convert again outside of the holiday season.”
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Virginia Carcavallo
Managing Principal Consultant for
Implementation Services, Oracle Marketing
Consulting |
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What Do You Say?
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How much of an impact has Apple’s Mail Privacy Protection had on your company’s email marketing program?
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Let’s Work Together
Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
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Copyright © 2022. Oracle and/or its affiliates. All rights reserved.
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