The first quarter is a great time to… + the email snooze, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

FEB

10am MT

Webinar: The Biggest Shifts in Email Marketing
Trends for 2022
Details and registration

The first quarter is a great time to…

Take inventory! As you make plans for the year, make sure you have good visibility into where you are now. Oracle Consulting’s Marketing Checklists can help you with that, allowing you to take inventory of your automated campaigns, audience acquisition sources, and website optimization tactics.

Chad White
Head of Research,
Oracle Marketing Consulting

In this issue:

13 inclusive design best practices

The evolving use of the email snooze

How to be truly mobile-friendly

2022 email marketing trends

W3 Award for Xfinity Voice Remote Newsletter

Poll results: Impact of MPP?

Design is transitioning from a focus on accessibility, where post-production accommodations are made based on the exception, to an embrace of inclusive design, a pre-planned intention to be more user-friendly toward everyone.

13 Inclusive Design Changes to Increase Your Digital Marketing Engagement

Engage a broader audience by incorporating inclusive design best practices that consider permanent, temporary, and situational challenges with vision, hearing, cognitive function, and motor function.

Friendly design for everyone

Oracle Marketing Consulting’s Jeannine Pine discusses how use of the snooze has been driven by the need to reduce churn, increase empathy, and boost relevance.

The Evolving Use of Snooze
in Email Marketing

The email snooze has evolved from a purely seasonal role-player to a year-round contributor to reduce opt-outs and increase engagement.

Explore both approaches

5 Best Practices to Make Your Customer Experiences Truly
Mobile-Friendly

Responsive design functionality doesn’t take the place of mobile-friendly design principles. Brands need them both.

Be truly mobile-friendly

The Email Marketing Trends That’ll Dominate 2022

Which email marketing trends will take off and help businesses succeed this year? Dyspatch asked 12 pros, including Anne Tomlin, Matthew Smith, and Oracle’s Chad S. White.

What to keep your eye on

This is one of four 2021 W3 Awards earned by Oracle Marketing Consulting and its clients.

W3 Award for Xfinity’s Voice Remote Newsletter

A redesigned Xfinity newsletter featuring the latest in voice commands and entertainment won a Silver W3 Award for its clean, modular, easy-to-scan design and engaging polls and educational content.

See the winning campaign

Say What?

“While predictive analytics, artificial intelligence, and machine learning can all help you create more relevant customer interactions, they have their limitations. Instead of making educated guesses as to what your customers and prospects want, sometimes it’s simply more efficient to just ask them. That’s what progressive profiling is all about.”

Peter Briggs
Director of Analytic & Strategic Services,
Oracle Marketing Consulting

We Asked...

How much of an impact has Apple’s Mail Privacy Protection had on your company’s email marketing program?

You Said...

Minimal

45%

Significant

22%

Extensive

33%

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