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We took our eye off the ball and…
Our newsletter onboarding fell out of date. We were promoting old content, which made a less than awesome first impression, and some of our imagery wasn’t current with our latest brand style. So, we’re implementing some updates. Do you need to make any? Consider this a reminder to review your welcome emails and onboarding processes, looking at content, links, imagery, and other elements that might be due for a refresh.
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Chad S. White,
Head of Research,
Oracle Marketing Consulting |
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In this issue:
- 7 advanced metrics to use
- 5 truths about inactive subscribers
- 5 takeaways from 2021 holidays
- How’d we do during the pandemic?
- Discover Student Loans campaign lauded
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7 Advanced Digital Marketing Metrics More Brands Should Use
To get better aligned with both their customers and long‑term business goals, more marketers are adopting a range of advanced analytics and performance metrics.
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5 Truths about Inactive Email Subscribers
Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time?
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5 Digital Marketing Takeaways from the 2021 Holiday Season
As you start to gear up and plan your campaigns for the 2022 holiday season, keep these learnings from last year top of mind.
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How Did the Email Industry Do During the Pandemic?
Chiming in with 8 other email experts, Oracle’s Chad S. White argues that empathy and brand building were the two big lessons from our industry’s early pandemic response.
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Discover Student Loans Campaign Lauded
Winning a Gold Horizon Interactive Award, Oracle Marketing Consulting refreshed Discover Student Loans annual peak season campaign, refining the brand’s visual identity, creating several new layouts, and adding personalized copy better geared toward driving action.
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Say What?
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“As more marketers embark on their personal journeys to become data‑driven marketers, most are finding the road to be a rocky one. The central problem they’re encountering is a surprising one: It’s that their data doesn’t always lead them to the best decision. Ultimately, it’s because it’s not really data that we’re after in the first place—it’s insights.”
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Clint Kaiser
Head of Analytic & Strategic Services,
Oracle Marketing Consulting |
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Say Hello
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June 20‑22, Las Vegas
Oracle Consulting’s Daniel Deneweth will talk deliverability while Chris Wilson discusses the impact of Mail Privacy Protection at the Email Innovations Summit. |
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Let’s Work Together
Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
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