All of our best content on automated campaigns all in one newsletter. How can you improve yours?
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Your competitors are watching your broadcast campaigns, but…
Your triggered campaigns are much tougher to track, especially if you have lots of them set up based on various behaviors and situations. With automated messages generating outsized ROIs, it’s wise to think of them as a stealth competitive advantage. In this special issue, you’ll find plenty of inspiration and advice to help you build out, maintain, and optimize your automated campaign programs so you’re getting the maximum advantage.
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Amy Medina
Head of Campaign Automation Services,
Oracle Marketing Consulting |
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In this issue:
- 110+ automated campaign ideas
- Seasonal automation updates
- 6 ways to improve automated emails
- Welcome email best practices
- What is a transactional email?
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110+ Automated Campaign Ideas
Whether sent via email, SMS, push, or other digital channels, automated campaigns are among the most effective campaigns you’ll ever send.
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Seasonal Automated Campaign Adjustments to Stay Relevant
The holiday season offers opportunities for your automated campaigns to work even harder for your company.
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6 Ways to ‘Review and Improve’ Your Automated Emails
As a slogan to promote automated emails, “set it and forget it” has been disastrously successful.
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7 Welcome Email Best Practices
When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship.
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What Is and Isn’t a Transactional Email?
That seems like it should be a straightforward question, but it’s one many companies wrestle with. Being wrong can have big consequences.
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More on improving automated campaigns:
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