All of our best content on automated campaigns all in one newsletter. How can you improve yours?  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 

27

JULY

1-2PM ET

Webinar: 12 Trends a‑Trending: What to Plan for This Holiday Season
Details and registration

 
Oracle Marketing Consulting: Issue 71

Your competitors are watching your broadcast campaigns, but…

Your triggered campaigns are much tougher to track, especially if you have lots of them set up based on various behaviors and situations. With automated messages generating outsized ROIs, it’s wise to think of them as a stealth competitive advantage. In this special issue, you’ll find plenty of inspiration and advice to help you build out, maintain, and optimize your automated campaign programs so you’re getting the maximum advantage.

Amy Medina
Head of Campaign Automation Services,
Oracle Marketing Consulting

 
 

In this issue:

  • 110+ automated campaign ideas
  • Seasonal automation updates
  • 6 ways to improve automated emails
  • Welcome email best practices
  • What is a transactional email?
 
 
 
Our checklist covers action‑, inaction‑, date‑, and machine‑triggered campaigns, along with tips and advice from our more than 500 digital marketing consultants.

110+ Automated Campaign Ideas

Whether sent via email, SMS, push, or other digital channels, automated campaigns are among the most effective campaigns you’ll ever send.

 
 Get inspired by our checklist 
 
 
As you transition from selling season to selling season, you’ll likely want to adjust the messaging elements and perhaps even the triggered behavior of your automated campaigns.

Seasonal Automated Campaign Adjustments to Stay Relevant

The holiday season offers opportunities for your automated campaigns to work even harder for your company.

 
 3 adjustments to make 
 
 
Get more out of your automated emails by taking inventory of your automations, performing regular performance reviews, running quality assurance checks routinely, and more.
CMS Wire

6 Ways to ‘Review and Improve’ Your Automated Emails

As a slogan to promote automated emails, “set it and forget it” has been disastrously successful.

 
 Remember to do these 
 
 
Among other best practices, we discuss the 5 messaging strategies for welcome email calls‑to‑action.

7 Welcome Email Best Practices

When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship.

 
 Start it off right 
 
 
If you’re wondering if a message is transactional,” says Oracle’s Daniel Deneweth, “ask yourself this: Would a person call to complain or separately request the information if they didn’t receive the email message?

What Is and Isn’t a Transactional Email?

That seems like it should be a straightforward question, but it’s one many companies wrestle with. Being wrong can have big consequences.

 
 Be clear on the differences 
 
 
 
 

More on improving automated campaigns:

  • Marketing Automation Trends for 2022 According to the Pros
  • Drive Your Customer Loyalty Program with Automated Campaigns
  • 8 Alternatives to Open‑Triggered Email Sequences in the Age of Mail Privacy Protection
  • Understanding and Optimizing the 6 Stages of the Email Subscriber Lifecycle
 
 
 
 

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