27
JULY
1-2 pm ET

Webinar: 12 Trends a-Trending:
What to Plan For This Holiday Season
Details and registration

You’re making your list, you’re checking it twice…

Or at least you should be. Most of our B2C clients are already in holiday-planning mode, so we’re revisiting takeaways from the 2021 holiday season, working our way through the latest Holiday Marketing Quarterly checklist, and encouraging everyone to join us for our annual holiday trends webinar on July 27. The 2022 holiday season is shaping up to be as chaotic as recent years. Be ready.

Clint Kaiser,
Head of Analytic & Strategic Services,
Oracle Marketing Consulting

In this issue:

Q3 Holiday Marketing Quarterly
7 mobile marketing trends
What’s wrong with email?
Podcast: Email still rules

It's not too late to tackle some of the to-dos from first and second quarter holiday marketing prep checklists as well.

Holiday Marketing Quarterly:
The Q3 Planning Push

Our third quarter guide contains a 24-point checklist focused on campaign planning, workload management, contingency planning, managing out-of-stocks, audience optimization, and more.

Get ready

Oracle's Clint Kaiser discusses 7 key mobile marketing trends, and is joined by Oracle customer Fingerhut in the companion webinar.

7 Mobile Marketing Trends

Shopping habits continue to rapidly shift.
SMS marketing is far from saturated.
It’s a ‘next level’ indicator of brand affinity.

See all 7 trends

Watch the companion webinar

Oracle's Chad S. White examines the often inconsistent and conflicting initiatives by inbox providers.

What’s Wrong with Email Marketing?

To answer that question, we only need to look at what the inbox and mailbox providers are doing.

See what they think is wrong

Email marketing never seems to get the respect it deserves, yet consumers continue to prefer it over every other media channel, says Stephen Shaw, host of the Customer First Thinking Podcast.

Email Still Rules

Oracle’s Chad S. White joins Stephen Shaw on the Customer First Thinking podcast, where they talk about email metrics, attribution, omnichannel orchestration, the forces impacting email right now, the future, and much more.

Listen in

Say What?

“In our omnichannel world, single-touch attribution is simply too out of sync with consumer behavior. To appropriately attribute marketing activity today requires use of a multi-touch attribution model, of which there are many.”

Kaiti Gary
Senior Director of Analytic & Strategic Services,
Oracle Marketing Consulting

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