Summertime is the perfect time to... + finding the insights in your data, & more
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In this issue:
- 6 key content planning questions
- Finding insights in the data
- Marketing tips for out of stocks
- Why email geeks love our industry
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Your content planning should be able to answer these 6 questions:
1. What are all of my sources of potential content?
2. What are the narratives I’m trying to tell?
3. Which campaigns involve complex content?
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Many who are trying to become data-driven marketers are finding the road to be a rocky one. Most often, that’s because it’s not really data that they’re after—it’s insights.
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Reduce the impact of out of stocks by using a multi-pronged approach that spans web, messaging, infrastructure, and loyalty.
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Along with 10 other email experts, Oracle’s Chad S. White shares his top 3 reasons why he loves our industry.
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Say What?
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“For newsletters, as well as other B2B emails, we’re seeing bolder uses of color, more Google and hosted fonts, streamlined copy that’s balanced with imagery and animation, and shapes that are more free flowing within the layout to create less boxy and more interesting designs. These are design elements that are well established among our B2C clients.”
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Nick Cantu
Associate Creative Director for Creative Services
Oracle Marketing Consulting |
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Say Hello
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Oct. 17-20, Las Vegas
Oracle Marketing Consulting experts will be leading numerous sessions on a wide range of topics at the Marketing Summit at Oracle CloudWorld.
Details and registration
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Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
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