Put on your planning hats because… + poll on MPP's impact after 1 year, & more
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Put on your planning hats because…
The holiday season is rapidly approaching. We’re already well into our planning cycles with our B2C clients, especially those in retail. If you’re unsure about the strength of your planning process, we share our views on the key questions content planning should answer. And if you want a checklist to get you ready for the holidays, check out our third quarter Holiday Marketing Quarterly guide. Merry emailing!
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Nick Cantu
Associate Creative Director for Creative Services
Oracle Marketing Consulting |
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In this issue:
- Loyalty health & performance metrics
- Popular holiday subject line words
- What might boost AMP for Email
- Poll: MPP's impact after 1 year?
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To ensure that you're striking the right balance between your loyalty program working for your company and your members, you need to track a variety of health and performance metrics.
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To get you inspired as you begin planning for the 2022 holiday season, we created this holiday subject line word cloud based on more than 1,800 subject lines used by national retailers between Nov. 1 & Dec. 31, 2021.
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A few potential changes could help AMP for Email regain momentum after years of major headwinds and disappointing adoption.
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Say What?
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“This good news for this holiday season is that pandemic concerns are easing, which should see many more consumers return to stores for their gift–buying needs. The bad news is that the worst inflation in more than a generation has lots of shoppers in a recession state of mind.”
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Clint Kaiser
Head of Analytic & Strategic Services
Oracle Marketing Consulting |
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Say Hello
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Oct. 17–20,Las Vegas
Oracle Marketing Consulting experts will be leading numerous sessions on a wide range of topics at the Marketing Summit at Oracle CloudWorld.
Details and registration
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What Do You Say?
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It's been around a year since Apple launched Mail Privacy Protection. How much of an impact has MPP had on your company's email marketing program?
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Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
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