As the shift back to in-store shopping continues… + messaging during recessions, & more
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As the shift back to in-store shopping continues…
Brands need to better account for the omnichannel behaviors of customers across channels like email, SMS, and in‑store. Last holiday season, direct email marketing revenue fell for most brands, but it was largely because of consumers returning to stores, which overall was a good thing. Adopting a multi-touch attribution model and using a customer data platform (CDP) will help you efficiently capture this behavior and better understand how your customers are engaging with your brand.
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Kaiti Gary
Senior Director of Analytic & Strategic Services
Oracle Marketing Consulting |
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In this issue:
- Optimizing calls‑to‑action: 4 steps
- Messaging during recessions
- Frequency optimization in Eloqua
- Poll results: MPP’s impact after 1 year?
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Optimizing Email Marketing CTAs: A 4-Point Plan
In the age of Mail Privacy Protection, where many opens are being obscured, it’s time for marketers to refocus some of their A/B testing zeal on calls‑to‑actions to drive much needed clicks.
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Messaging during Recessions: 3 Opportunities for Marketers
Regardless of whether the US is technically in a recession already or not, it feels like we are for many consumers.
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How to Use Oracle Eloqua to Find the Best Email Cadence
Oracle Senior B2B Consultant Deanna Ogle walks you through how to measure your email frequency in Eloqua, as well as ways to optimize it.
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Say What?
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“Job titles today are all over the place, but they’re often used interchangeably with job role and function when they shouldn’t be. Having marketing and sales alignment on this marketing attribute can help differentiate your personas so your business is aligned on who you truly want to target.”
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Kaitlin Reno
Senior B2B Consultant for Eloqua,
Oracle Marketing Consulting |
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Say Hello
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Oct. 17-20, Las Vegas
Oracle Marketing Consulting’s Pam Lord, Clint Kaiser, and others will be leading several sessions on a range of topics at Oracle CloudWorld.
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Oct. 25-26, Online
Oracle Consulting’s Chad S. White will be speaking about how to create effective automated campaigns at Litmus Live. |
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We Asked...
It’s been around a year since Apple launched Mail Privacy Protection. How much of an impact has it had on your company’s email marketing program?
You Said...
*Polling answers are anonymous and only tracked in aggregate.
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Let’s Work Together
Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
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