During another challenging holiday season… + 12 Trends a-Trending, & more
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During another challenging holiday season…
Retailers are likely to be squeezed between out of stocks and inflation. To deal with supply chain issues, marketers will need to work with their web counterparts to lessen the impact of out of stocks. And to cope with inflationary pressures, marketers should leverage recessionary messaging tactics that boost perceptions of value. We discuss those opportunities and many others in our 12 Trends a-Trending on-demand webinar.
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Chad S. White
Head of Research
Oracle Marketing Consulting
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In this issue:
- Q4 Holiday Marketing Quarterly
- 12 Trends a Trending on-demand webinar
- Best days to send emails during holidays
- 2 holiday deliverability warning signs
- Launching a successful holiday campaign
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Our fourth quarter holiday guide contains a 21-point checklist that helps you wrap up your final prep, maximize your performance, and minimize problems.
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This year's holiday season is shaping up to be as dynamic and turbulent as the past few have been.
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High inflation, the 1-year anniversary of Mail Privacy Protection, and the rebound of in-store sales are all likely to affect B2C companies' email strategies this holiday season.
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Two unique challenges may foreshadow greater than usual email deliverability risks during the all-important holiday season: the 1-year anniversary of MPP and a surge in Spamhaus listings.
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Oracle's Chad S. White joins Mailmodo CEO Aquibur Rahman on the Growth Chat Podcast to talk about how to plan and create successful holiday campaigns.
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Say What?
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“Location-based personalization can be very rewarding, but it can also be cumbersome to configure and maintain. For example, weigh the complexity vs. payoff of personalizing based on zip code versus something broader like region. Create meaningful variations in content, but prioritize ease of execution.”
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Jessica Stamer
Consulting Technical Manager for Eloqua,
Oracle Marketing Consulting
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Say Hello
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Oct. 17-20, Las Vegas
Oracle Marketing Consulting's Pam Lord, Clint Kaiser, and others will be leading several sessions on a range of topics at Oracle CloudWorld.
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Oct. 25-26, Online
Oracle Consulting's Chad S. White will be speaking about how to create effective automated campaigns a Litmus Live
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