I speak for all of us here when I say that… + 10 more common email mistakes, & more
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I speak for all of us here when I say that…
It was fantastic seeing so many of our clients, colleagues, and friends at Oracle CloudWorld in Vegas this week. After years apart in some cases, it was a long overdue reunion. It was also great to be able to share stories on stage of how we’ve partnered with Discover, Quad, Pet Supplies Plus, and our other clients to overcome obstacles and seize opportunities together. If you couldn’t join us, check out the keynote sessions on-demand.
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Lauren Kimball
Vice President of Agency Services
Oracle Marketing Consulting |
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In this issue:
- Segmentation & personalization ideas
- 10 more common email mistakes
- Deliverability woes unique to B2B
- 8 burning questions for Chad S. White
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Segmentation & Personalization Ideas Checklist
Our fourth Marketing Checklist shares more than 170 attributes you can use to create more compelling campaigns, plus advice from some of our more than 500 Oracle Marketing Consulting experts.
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10 Common Email Marketing Mistakes that Are *Fairly* Easy to Fix
1. Allowing Errors to Slip Through
2. Not Setting Default Values for Personalization
3. Using a no-reply Email Address
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6 Unique Email Deliverability Challenges that B2B Brands Face
Some of the unique behaviors of B2B brands put their emails at greater risk of being junked or blocked.
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Expert Email Marketing Advice from Chad S. White
- What will email marketing look like in 2023, 2024, and beyond?
- Do you think other inbox providers will adopt Mail Privacy
Protection?
- Should marketers pay attention to what subscribers say or do?
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Say What?
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“Combined with their brand affinity data, influence attributes offer a view of your top advocates and detractors. Use this info to identify conversion and win-back targets, as well as new prospects from among their followers.”
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Laura Marty
Consulting Technical Manager for Eloqua,
Oracle Marketing Consulting |
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Say Hello
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Oct. 25-26, Online
Oracle Consulting’s Chad S. White will be speaking about how to create effective automated campaigns at Litmus Live. |
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Let’s Work Together
Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
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