The peak of Q4 is a great time to… + MPP's 1-year anniversary, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The peak of Q4 is a great time to…

Start thinking about your MarTech stack. Now, when it’s under the greatest pressure, how is it performing? Which components do you wish were better integrated? Are there use cases you want to enable? Do you wish you had a customer data platform like Oracle Unity or a loyalty program like Oracle CrowdTwist to layer on engagement and gamification? Take note of the pain points you’re experiencing so you can consider a MarTech evaluation, look at other solutions, and build your roadmap as the New Year arrives.

Jennifer Lancaster Dana
Vice President,
Oracle Marketing Consulting

In this issue:

Message prioritization
MPP’s 1-year anniversary
7 types of customer attributes
Deliverability & strategy intertwined

Peter Briggs and Chad S. White break down how to create a message prioritization across broadcast, segmented, and automated campaigns.

Message Prioritization: How to Emphasize the Right Messages

When a subscriber is qualified to receive multiple broadcast, segmented, or automated messages, which do you send?

Create a clear message prioritization

Despite the far-reaching nature of these impacts, the results of Oracle Marketing Consulting polls over the past year show that marketers are getting a grip on managing them.

One Year Later: How MPP Has Impacted Marketers

Sept. 20 marked the 1-year anniversary of Apple’s launch of Mail Privacy Protection, which has affected everything from email performance measurement to deliverability to email design.

The biggest impacts

Oracle's Kaiti Gary discusses customer attributes that are demographic, firmographic, technographic, geographic, psychographic, and more.

7 Types of Customer Attributes for Segmentation & Personalization

In our latest Marketing Checklist, we share 170+ customer attributes, breaking them down into 7 different kinds of information.

Understand each type

“What we need to do is not try to manipulate subscriber behavior, but get better at measuring the stuff that's hard to measure now,” Chad says.

‘Deliverability and Strategy Are Inexorably Intertwined’

Oracle’s Chad S. White joins Mailgun’s Email’s Not Dead podcast to talk about deliverability, MPP, metrics, DOI, omnichannel visibility, and more.

Listen in

Say What?

“Marketers who adopt BIMI can soon expect their logo to appear with more than 90% of the emails they send on average. That’s up from the roughly 33% of emails that appear with BIMI support as of this month. This greatly expanded support will turn BIMI from a nice-to-have to a must-have.”

Daniel Deneweth
Head of Email Deliverability Services,
Oracle Marketing Consulting

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