Here are the 10 articles you turned to most during a trying year.
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Here are the 10 articles you turned to most during a trying year.
Whether it was the fallout from Mail Privacy Protection, the tidal wave of Spamhaus listings, or the spike in inflation, 2022 brought plenty of challenges. We hope our insights helped you adapt and serve your customers better. We’re ready to help you take on another year full of opportunities to improve and impediments to overcome.
Happy New Year!
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Chad S. White
Head of Research,
Oracle Marketing Consulting |
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In this issue: |
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The new newsletter best practices |
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Open-triggered email alternatives |
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Using plain text emails effectively |
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What’s wrong with email? |
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How to get off a blocklist |
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When we overhaul our clients’ email newsletters, here are the changes that our Creative Services and B2B teams at Oracle Marketing Consulting recommend most often.
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The auto-generated opens churned out by Apple’s Mail Privacy Protection are breaking open-triggered journeys, which are particularly popular with B2B brands.
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The nostalgia for the simpler times of plain text emails can lead to overuse, especially for B2B marketers.
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To answer that question, we only need to look at what the inbox and mailbox providers are doing.
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Getting blocklisted by Spamhaus and others can seriously affect your email deliverability—and your email program’s profitability.
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