To make the New Year your best year yet… + kick off 2023 holiday planning, & more  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 
 

31

JAN

2022 Email Marketing Holiday Season in Review
Tuesday Jan 31, Noon ET/9am PT
Details and registration

 
Oracle Marketing Consulting: Issue 85

To make the New Year your best year yet…

Take the time to reassess your digital marketing priorities and focus on building out plans that will help you achieve your business goals for the next 12 months. If you’re not sure where to start, we have lots of tools to guide and inspire you, from our brand new Content Calendar Assistant to our Marketing Checklists to our Q1 Holiday Marketing Quarterly. Of course, our strategists, designers, copywriters, and other team members are here to help you as well. Feel free to reach out to me directly.

Pam Lord
Group Vice President
Oracle CX Consulting

 

In this issue:

▪

Improve your content planning

▪

Kick off 2023 holiday planning

▪

Apple’s support turbo boosts BIMI

▪

Truths about B2B personalization

▪

Crystal ball gazing: 2023 predictions

 
Need content ideas? Want to avoid faux pas? Our Content Planning Assistant has your back.

Resolution: Plan Better Content

If that’s one of your goals for 2023, then our Content Calendar Assistant is for you. It lists monthly, weekly, and daily holidays, events, and messaging themes.

Get content planning inspiration
 
The first quarter is focused on seizing opportunities, mitigating risks, learning from the just-passed holiday season, and starting to make the larger structural and programmatic changes.

2023 Holiday Planning Starts Now!

Having a successful holiday season takes year-round effort. Our Holiday Marketing Quarterly provides a blueprint for planning.

See our Q1 checklist
 
Prior to Apple’s support of BIMI, the authentication standard allowed marketers to address only around 33% of the market.

BIMI: The Carrot to Get Email Marketers to Fully Authenticate

With Apple now supporting BIMI, marketers who adopt the authentication standard can soon expect their logo to appear with more than 90% of the emails they send on average.

The 6 steps to adoption
 
"The call-to-action here isn’t to abandon personalization efforts, but rather to embrace customer relationship building," says Chad S. White.
Marketing Profs

Hard Truths about B2B Personalization, Its Effectiveness, and Its Future

“Personalization isn’t achievable because of bad data. And personalization doesn’t work even when data is good.” I explore those points and offer counterpoints.

The real issue with personalization
 
Chad foresees CDPs and BIMI being major trends in 2023.
Litmus Halon

Crystal Ball Roundup of 2023 Predictions

Joining other experts, Oracle Marketing Consulting’s Chad S. White peers into the future to see what 2023 holds for email marketers.

Litmus’s crystal ball
 
Halon’s crystal ball
 

Say What?

“While loyalty programs are ultimately about growing revenue, generating lift, and driving frequency, that doesn’t mean transactions are all you should be measuring. In fact, if that is your only key performance indicator, then you’re almost certainly dampening the growth of your loyalty program.”

 

Kris Shahinian
Senior Director, Client Partner for CrowdTwist,
Oracle Marketing Consulting

 

Say Hello

ANA 2023

Feb. 7-9, Washington, DC

Oracle Marketing Consulting’s Chad S. White will talk about what makes a great email marketer during the opening keynote at the ANA Email Evolution Conference.

 
 

Explore Our
Archive

 

Share This Issue
on Social

 

Subscribe to
the Newsletter

Let’s Work Together

Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.

 
Check us out
 
Drop us a line
 
 

Additional Resources

Modern Marketing Blog

Marketing Checklists

Holiday Marketing Quarterly

 
 
Facebook LinkedIn Twitter Instagram Youtube
 
View in Browser Terms of Service Privacy Policy Unsubscribe

Copyright © 2023. Oracle and/or its affiliates. All rights reserved.
Oracle Corporation, 2300 Oracle Way, Austin, TX 78741