As they watch the slow‑motion car crash that is Twitter... + imagining an Amazon inbox, & more
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As they watch the slow-motion car crash that is Twitter…
Brands are reassessing where they build their audiences and how they interact with their customers. Some are deciding to deemphasize social media and other leased media, and reallocate more budget toward building direct relationships via email, SMS, and loyalty programs. Of course, brands have many other reasons to double-down on these channels, including the sunsetting of third-party cookies and other privacy changes.
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Lauren Kimball
Vice President of Agency Services
Oracle Marketing Consulting |
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In this issue:
- Loyalty KPIs beyond purchases
- Imagining an Amazon email client
- 4 digital marketing metric mistakes
- Top resources for email beginners
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Loyalty programs excel at nurturing the next purchase, but if transactions are the only KPI you’re using then you’re almost certainly dampening the growth of your loyalty program.
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Which company has the ability, justification, and scale to build the next great consumer inbox provider? Only one… Amazon.
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In today’s digital marketing world, it’s easier than ever to be fooled by data that’s masquerading as insights.
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Oracle’s Chad S. White joins 8 other experts in answering that question in this Webbula “Ask the Experts” roundup.
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Say What?
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“Maintaining a content calendar allows you to think bigger and squeeze even more juice out of your campaigns. By laying it all out in advance, you have a greater chance of identifying opportunities while there’s still time to act.”
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Kelly Moran
Senior Art Director for Copy,
Oracle Marketing Consulting
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Say Hello
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Feb. 7‑9, Washington, DC
Oracle Marketing Consulting’s Chad S. White will talk about what makes a great email marketer during the opening keynote at the ANA Email Evolution Conference. |
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