With a recession all but certain this year…

Brands are cutting back on staffing, advertising, and (in the WFH era) real estate holdings. As with past downturns, they’ll also be doubling down on marketing and loyalty, as selling to existing customers is the most cost-effective way to generate revenue. With the recession predicted to be short and shallow, brands that continue to not only invest in growing these programs, but upleveling them, will be especially well positioned for the economic rebound next year.

Chad S. White Head of Research, Oracle Marketing Consulting

Picking the Right Sender Name: Brand or Person?

Some brands are feeling the pressure to use people’s names, but if that’s done in the wrong way, this tactic can cause a number of problems.

4 Ways to Maximize Double Opt-In Confirmations for Email

Apple’s Mail Privacy Protection is wreaking havoc on inactivity management and in turn boosting the value of double opt-ins.

Key International Loyalty Regulations for Global Brands to Know

Global brands need to be extra aware of loyalty program laws in Canada, South Africa, and Europe.

‘Addicted to the Next New Story’

Named a 2022 top CMSWire contributor, Oracle’s Chad S. White talks with CMSWire’s Dom Nicastro about what excites him most about email marketing, the biggest trends he sees for 2023, and more.