With the US set to formally declare the pandemic over…

Now is a good time to ensure that you understand your customers’ attitudes, desires, and goals. If you haven’t recently, consider doing customer surveys, organizing focus groups, analyzing customer engagement across your channels, prompting subscribers to update their preferences, and other things that get you a fresh view of your customers. Actively leverage those results to position your brand and finetune your messaging going into the second half of the year.

Clint Kaiser Head of Analytic & Strategic Services, Oracle Marketing Consulting

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