Our consultants’ annual advice on the trends you should focus on (and potentially avoid) this year  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 
Oracle Marketing Consulting: Special Issue 90

As consumer behaviors and the marketing environment shift…

 

Marketers need to continually reevaluate which email technologies and tactics they’re prioritizing. To help you do that, we asked Oracle Marketing Consulting’s more than 500 digital marketing experts to rate 26 email marketing trends. The results show the pressures being exerted by the challenging economy, Mail Privacy Protection, and other forces.

 

Chad S. White
Head of Research,
Oracle Marketing Consulting

 
 
 

In this issue:

▪

The Biggest Shifts in Email Trends

▪

2023’s Proven Essentials

▪

2023’s Competitive Differentiators

▪

2023’s Unproven Opportunities

 
 
 

The Biggest Shifts in Email Marketing Trends for 2023

 

In this on-demand webinar, we examine the shifting landscape of email trends revealed by our fourth-annual survey, with expert perspective from some of our leading consultants.

 
Understand changing email trends
 

Proven Essentials: High Adoption—High Impact Trends

 

You’re at a competitive disadvantage if you aren’t on your way to mastering these 14 trends.

 
Don't fall behind on these
 

Competitive Differentiators: Low Adoption—High Impact Trends

 

These 8 technologies and tactics can give you an edge over your competitors with far less risk than our Unproven Opportunities.

 
Jump on these trends
 

Unproven Opportunities: Low Adoption—Low Impact Trends

 

Our consultants are bearish these four trends, which include AMP for email and Annotations.

 
Read our concerns
 

Look back at 2022 email marketing trends:

▪

Email Marketing Trends for 2022: Unproven Opportunities

▪

Email Marketing Trends for 2022: Competitive Differentiators

▪

Email Marketing Trends for 2022: Proven Essentials

▪

The Biggest Shifts in Email Marketing Trends for 2022

 
 
 

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