Ah, Spring cleaning. Out with the old… + Q2 Holiday Marketing Quarterly, & more
|
 |
Ah, Spring cleaning.
Out with the old…
But not so fast. Just because you’re tired of your email template doesn’t mean it’s time to scrap it. To make smart decisions on what to change and why: (1) Start with an audit, looking for brand inconsistencies and enhancement opportunities. (2) Let your data guide you to keep high-performing elements, and test and replace low-performing ones. (3) Consider rendering, including accessibility and dark mode. And (4) invest in a project manager, as redesigns involve multiple teams and lots of approvals.
 |
Lauren Gannon
Vice President of Agency Services,
Oracle Marketing Consulting
|
|
|
|
|
In this issue:
- Visual branding in email
- Holiday readiness plan for Q2
- Building email font stacks
- Machine-triggered messages
|
|
|
 |
 |
|
Strong visual branding in your emails gives your subscribers confidence to engage and eases the transition from email to landing page.
|
|
 |
 |
|
Planning and running a successful holiday marketing program takes year-round effort.
|
|
 |
 |
|
Inboxes limit the font choices for your email campaigns. Here’s how to make the most of email’s font options and avoid problems.
|
|
 |
 |
|
Automated messages can be triggered by a vast range of behaviors and events—which now include being triggered by machines, such as security cameras, leak detectors, and other IoT devices.
|
|
Say What?
|
“Large language models like ChatGPT are entirely designed to figure out what the next best word in a sentence is to give a coherent answer that will make people say, That’s a good answer. It does not have any ability to fact check what it has generated, and since it was trained on public text, it is prone to make errors.”
|
 |
Alex Stegall
Director of Analytic & Strategic Services,
Oracle Marketing Consulting
|
|
|
Say Hello
 |
|
Apr. 13, online
Oracle Marketing Consulting’s Chad S. White talks about how brands can uplevel their email targeting sophistication at
MarketingProfs’ Shakeup B2B.
|
|
 |
|
May 16, Washington, DC
Oracle Marketing Consulting’s Pam Lord and Heather Goff will talk about current deliverability challenges, including Mail Privacy Protection and heightened enforcement by Spamhaus at the
ESPC Spring Meeting.
|
|
|
|
|
|
Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
|
Copyright © 2023. Oracle and/or its affiliates. All rights reserved.
Oracle Corporation, 2300 Oracle Way, Austin, TX 78741
|
|
|
|
