Ready or not… + improving signups, better welcome emails, & more
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3
MAY
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10 Years of Email Marketing Rules:
What’s Changed & What’s Next
Wednesday, May 3, noon ET / 9am PT
Details and registration
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Ready or not…
We’re rapidly heading into a world where generative AI like ChatGPT and Dall-E do more of the day-to-day marketing work. Understanding how these technologies work gives us insight into how they might help our businesses grow, and where they might need to be closely watched to avoid costly and embarrassing errors—like Google’s Bard giving incorrect information in its very first demo. Now is the time to begin the process of once again adapting to a new era of technology, remembering that the modern workplace has changed dramatically many times before.
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Alex Stegall
Director of Analytic & Strategic Services,
Oracle Marketing Consulting
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In this issue:
- Creating & maintaining automations
- ‘I Subscribed to 100 brands…’
- ‘…Then received 100+ welcomes’
- An email marketer’s No. 1 job
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To maximize the returns from automation requires brands to prioritize a set of tasks that evolves as their program becomes more sophisticated.
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When Oracle’s Chad S. White visited the websites of a bunch of retail, travel, consumer product, and media companies and subscribed to get their emails, he noticed several opportunities for improvement.
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After signing up for 100 brands’ promotional emails, Oracle’s Chad S. White had mostly good experiences with their welcome emails, with some key exceptions.
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To get your campaign opened? To get it clicked? To get a campaign conversion?
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Say What?
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“The return of in-person events and a partial return to office—where people can be reached via direct mail—have put two critical components of ABM back on the table. With economic times tight for many brands, it’s a time for ABM to shine, helping companies retain and expand their best customers.”
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Cristal Foster
Manager of Expert Services,
Oracle Marketing Consulting
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Say Hello
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May 16, Washington, DC
Oracle Marketing Consulting’s Pam Lord and Heather Goff will talk about current deliverability challenges, including Mail Privacy Protection and heightened enforcement by Spamhaus, at the ESPC Spring Meeting.
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Our experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more.
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