All of our latest and most popular on-demand webinars are in this one email. Use them to build your own team event.
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To spark some strategic planning…
Watch one or more of our on‑demand webinars. Pick topics that align with your current marketing priorities, or ones where you want to establish a common foundation of understanding. Then brainstorm ways to turn what you learned into an action plan. Besides generating some new ideas, you’ll also generate some team camaraderie, which we can all use.
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Lauren Kimball
Vice President,
Oracle Marketing Consulting
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In this issue: |
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Transforming your CX with a CDP |
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More effective content planning |
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The biggest shifts in email trends |
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Creating & maintaining automations |
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Understanding email deliverability |
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Adding a customer data platform can fix a myriad of problems, but the CDP landscape is confusing and many brands aren’t sure what the right choice is for them.
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Going well beyond the next broadcast campaign, your content planning should involve omnichannel orchestration, A/B testing, updates to automation, and more.
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In this on‑demand webinar, we examine the shifting landscape of email trends revealed by our fourth‑annual survey, with expert perspective from some of our leading consultants.
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To maximize the returns from automation requires brands to prioritize a set of tasks that evolves as their program becomes more sophisticated.
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Businesses have a lot of control over whether their emails reach the inbox, but they have to understand the factors that affect deliverability and how to track KPIs.
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Let’s Work Together
Our digital marketing experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including strategy, creative, automation, and more. For example, our full service email marketing clients generate 24% higher open rates, 30% higher click rates, and 9% lower unsubscribe rates than Oracle Responsys customers who aren’t.
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