It’s not any one channel versus another, but…

Marketers should be scrutinizing their social media investments, given the changing landscape. For example, Facebook is slowly declining, Twitter has cut 80% of its staff to avoid bankruptcy as its value plunged, and TikTok faces growing bans around the world. Some are even claiming we’re witnessing the beginning of the end of the age of social media. We wouldn’t go that far, but brands certainly have lots of reasons to focus more on those channels they have much more control over, including email, loyalty, SMS, and the web.

Chad S. White Head of Research, Oracle Marketing Consulting

AI-Generated Text: Generative AI Concerns & Opportunities

Generative AI can be a powerful way to create text content, but marketers should safeguard against the 8 major weaknesses of these tools.

7 Ways to Get More Email Clicks in the Age of MPP

By flooding email service providers with auto‑generated opens, Apple’s MPP has substantially devalued email opens and dramatically increased the value of the next most common email action—clicks.

The 5 Biggest Changes from a Decade of Email Marketing Change

Anytime I see someone complaining about how email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing.

‘Email Marketing Isn’t Taught at Colleges’

How did Oracle’s Chad S. White get his start in email marketing? What’s his advice for new email peeps? What’s his office setup like? How does he (attempt) to maintain work‑life balance?