With loyalty programs experiencing a renaissance… + 6 loyalty trends to watch, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

13
JUNE

Loyalty Success Metrics & Program Optimization: Using KPIs to Inform & Evolve
Tuesday, June 13, noon ET / 9am PT
Webinar details and registration

With loyalty programs experiencing a renaissance…

Now is the time to reassess yours and ensure that you’re successfully making the shift from a transactional spend-to-get scheme to an engagement-driven one. During this reevaluation, brands should align with the latest loyalty trends, revisit your loyalty health and performance KPIs, and reexamine your loyalty program liabilities. It’s also a great time to learn from brands that have successfully made this shift, including The Vitamin Shoppe and Reckitt.

Carly Mathews
Senior Principal Consultant,
Oracle Marketing Consulting

In this issue:

Successful digital marketing redesigns
6 key loyalty program trends
The future of email marketing
‘The strategy comes first’

Oracle Marketing Consulting's Creative Services team shares their blueprint for a successful digital marketing redesign process.

Digital Marketing Redesigns:
Our Process for Success

Regular digital marketing redesigns are critical, but what does a good redesign process look like, and who should be involved?

Run a successful redesign

6 Loyalty Program Trends to Watch

Non-purchase engagement, choice and flexibility, personalized experiences, and other loyalty trends are key right now, as The Vitamin Shoppe’s transformation story demonstrates.

Evolve your loyalty program

Seven of the 11 predictions Oracle's Chad S. White made in the 3rd edition of

What I Got Right and Wrong about the Future of Email Marketing

Oracle’s Chad S. White checks up on the predictions he made in the 2017 3rd Edition of “Email Marketing Rules” and also shares the predictions from the newly released 4th Edition.

Where things are headed

They also talk about the zero stage of email interactions, how to create great customers, the tension between personalization and privacy, and more.

‘The Strategy Comes First’

Oracle’s Chad S. White joins Email & Coffee podcast host Joi Brooks to discuss nurturing B2B leads, focusing your email content on the HOW, and many other strategy-related topics.

Watch on YouTube

Say What?

“Any nuts-and-bolts template elements that don’t usually change day to day should be carefully reconsidered during a redesign. These include things like navigation links in headers or recovery modules at the bottom of an email template, for instance.”

Kelly Moran
Senior Art Director for Copy,
Oracle Marketing Consulting

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