A hard landing or soft landing? + generative AI personalization, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

25
JULY

A Tale of Two Christmases:
What to Plan for This Holiday Season:
Tuesday, July 25, noon ET / 9am PT
Webinar details and registration

A hard landing or
soft landing?

That’s what brands are all asking themselves as they try to plan out their business and marketing operations through the end of the year. With economists fairly evenly split on the prospects of a recession, brands need to plan for both scenarios. Having multi-phase plans that are triggered by preset performance thresholds will be key to avoiding reactive and uncoordinated marketing efforts across channels that lead to fragmented customer experiences.

Jennifer Lancaster Dana
Vice President,
Oracle Marketing Consulting

In this issue:

10 years of Email Marketing Rules
Generative AI personalization
How much harder is email marketing?
Why we’re still mad about MPP

In this on‑demand webinar, Oracle’s Chad S. White shares key email marketing changes from the past 10 years and the trends that will drive the next 10 years.

10 Years of Email Marketing Rules: What’s Changed & What’s Next

Email marketing has changed dramatically over the past decade—and will continue to evolve over the next decade, driven by 3 trends: (1) tighter privacy restrictions, (2) better omnichannel orchestration, and (3) more machine learning and AI.

Ride these trends

Excitement around what generative AI can do for email marketers is becoming unmoored from reality.

Generative AI for Email Personalization: A Hallucination Wrapped in Confusion

Generative AI personalization isn’t realistic at any significant scale, with any degree of automation, and with any reliable expectation of increased performance—much less a positive return on investment.

Here's why

Pretending that email marketing hasn’t gotten harder is a recipe for failure. So is ignoring consumers’ rising expectations for better email experiences.

How Much Harder Has Email Marketing Become?

Has email marketing become 200% more difficult over the past 10 years? Or merely 50% more difficult?

How to manage the change

Chad talks about how has been impacted most by MPP, what some of the positives are, and whether MPP has actually done more harm than good.

Why We’re Still Mad
About Apple’s MPP

Oracle’s Chad S. White joins Validity’s Guy Hanson and Danielle Gallant on the Email After Hours podcast to do a deep-dive discussion about Mail Privacy Protection. Listen wherever you get your podcasts or…

Listen now on Spotify

Say What?

“When you’re listed by a major blocklist operator, you could see half or more of all your emails blocked overnight. That’s not a warning sign—it’s a disaster. However, most of these listings aren’t out of the blue. Often, they’re preceded by listings by smaller blocklist operators.”

Daniel Deneweth
Head of Email Deliverability Services,
Oracle Marketing Consulting

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