Without industry expertise and analytics experience…

Most data is just numbers. It’s thoughtful analysis and deeper analytics that turns data into what companies are really after—insights. But in the world of digital marketing, it’s complicated. If you’re not careful, you can misuse a metric and draw the completely wrong conclusion. In this special issue, we’re sharing our most popular articles on analytics with the hope of helping you turn your data into gold. And, as always, if you need help, we’re here for you.

Loyalty Program KPIs: Measuring Health and Performance

To ensure that you’re striking the right balance between your loyalty program working for your company and your members, you need to track a variety of health and performance metrics.

Creating Internal
Digital Marketing
Benchmarks that Work

To create apples‑to‑apples comparisons, brands need to use their internal digital marketing benchmarks in a more granular way.

How to Use Apple’s Auto Opens Safely

The auto opens generated by Apple’s Mail Privacy Protection can provide some value in certain situations (at least for now).

4 Ways Brands Go Wrong with Digital Marketing Metrics

In today’s digital marketing world, it’s easier than ever to be fooled by data that’s masquerading as insights.

Multi-Touch Attribution: Beyond First- & Last-Click

In our omnichannel world, single‑touch attribution is simply too out of sync with consumer behavior.