A hard landing or soft landing? + generative AI personalization, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

25
JULY

A Tale of Two Christmases:
What to Plan for This Holiday Season:
Tuesday, July 25, noon ET / 9am PT
Webinar details and registration

We’re well into July,
which means…

Many of our B2C clients are already actively planning their campaigns for the holiday season. Because of the high stakes, it’s almost impossible to over‑plan. We recommend starting with a review of 2022 holiday trends, then going over your Q3 to‑do list, and finally joining us as we discuss our predictions and share our insights about the 2023 holiday season. And we’ll be sharing fresh holiday planning tips in the weeks ahead.

Clint Kaiser
Head of Analytic & Strategic Services,
Oracle Marketing Consulting

In this issue:

The Q3 holiday planning push
Using AI‑generated images
Email deliverability warning signs
Email marketing unleashed

In this on‑demand webinar, Oracle’s Chad S. White shares key email marketing changes from the past 10 years and the trends that will drive the next 10 years.

Holiday Marketing Quarterly:
The Q3 Planning Push

Our third quarter guide contains a 22‑point checklist focused on campaign planning, workload management, contingency planning, audience optimization, and more.

Get ready

Excitement around what generative AI can do for email marketers is becoming unmoored from reality.

AI‑Generated Images: Generative
AI Concerns & Opportunities

Generative AI can be a powerful tool for creating images, but has 4 major drawbacks.

Focus on these use cases

Pretending that email marketing hasn’t gotten harder is a recipe for failure. So is ignoring consumers’ rising expectations for better email experiences.

13 Warning Signs of Email Deliverability Problems Ahead

Email deliverability problems are expensive and disruptive. Daniel Deneweth, our Head of Email Deliverability Services, shares 13 warning signs that often precede problems.

Watch out for these

Chad talks about how has been impacted most by MPP, what some of the positives are, and whether MPP has actually done more harm than good.

Email Marketing Unleashed

Oracle’s Chad S. White joins Jonathan Mast, the host of the 91 Days Success Podcast, to chat about how to use email marketing wisely, strategically, and productively. Listen wherever you get your podcasts or…

Watch it now

Say What?

“Because auto opens indicate that your emails are still being delivered, many brands will find it valuable to create an audience segment that’s composed of MPP users who haven’t clicked in a long time. Essentially, this is a special group of inactive subscribers.”

Tommy Hummel
Analytics Manager for Analytic & Strategic Services,
Oracle Marketing Consulting

Say Hello

Sept. 18–21, Las Vegas

Join Oracle Marketing Consulting at Oracle CloudWorld to learn about the latest technologies and strategies to better connect with your customers.

Oct. 4‑6, Boston and online

Oracle Marketing Consulting’s Chad S. White is running a full‑day workshop on modernizing your email program and building relationships at MarketingProfs’ B2B Forum.

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