Brand: OUTRIGGER Resorts & Hotels
Created By: Oracle Digital Experience Agency

The Challenge: OUTRIGGER Resorts & Hotels sought to deepen guest loyalty by re-engaging past visitors and encouraging return bookings. The challenge was to create a compelling, brand-aligned experience that reminded customers of the magic of their last stay—while inspiring them to book their next one.

The Solution: Oracle Digital Experience Agency designed and executed a multi-phase email campaign for 14 OUTRIGGER properties. Using nostalgic animations and evocative imagery, the three-part series tapped into guests’ emotional connections to the brand. Each message reinforced the distinctive warmth and spirit of the “OUTRIGGER way,” ensuring the brand stayed top-of-mind and drove repeat bookings.

The Result: The Post-Stay program delivered outstanding engagement across all metrics, well exceeding the promotional unique open rate by 3.5x and clickthrough rates by 7x. When combined with pre-arrival communications, performance improved even further, highlighting the strong engagement value of personalized, lifecycle-driven messaging. By combining emotional-driven storytelling with strategic targeting, the campaign not only reconnected guests with the brand—it converted that connection into action.