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2 days to generate quote
3-6 approvals per quote
80 custom pricing
30% error rate
150 SKU amount

Revenue Transformation Customer Story

Faster, more accurate quotes

Easily quote bundles and complex offers

Eliminating manual handoffs between teams

Clear, current visibility into customer and revenue data

A reliable, efficient close process

To have structured pricing combined with customized quotes was the core aim of DNV. Oracle CPQ made this happen with a cloud-based, globally accessible tool. In addition to the savings per quote, we improved efficiency, speed, and overall customer satisfaction.
Andreas Krause, Global Process Owner, DNV
DNV GL Logo

DNV’s legacy quoting process suffered from manual work, lack of standardization, inconsistent templates, fragmented customer experience, and poor integration with data systems. After implementing Oracle CPQ, part of the Oracle CX suite of applications, DNV saw increased customer satisfaction with faster, higher-quality quoting. Oracle CPQ delivered automated invoicing as well as a 350% increase in quoting volume, a 92% reduction quote processing time, a 95% reduction in order activation time, and 100% adherence to new processes in the company.

With Oracle CX Service, Oracle CPQ, and Oracle CX Commerce, we’re able to take billions of different part combinations and help guide a customer, in a very easy way, to the right set of products they need.
Mike Kramer, Director of Software Integration and Web Applications, AirBorn
Airborn Logo

Before Oracle, AirBorn had to manually enter orders into one of its four on-premise ERP systems, then go into those applications to create a bill of material and cost out the order. After first considering Salesforce, AirBorn turned to the Oracle Cloud CX suite to leverage deeper capabilities across its CX stack, such as automating sophisticated processes for configuring, selling, and servicing complex product portfolios. Not only have these self-service capabilities helped condense the quote creation process from up to two weeks to just a few hours but also reduced order input times from several days to mere minutes and decreased both order creation and processing errors by 70%.

By unifying our front office and back office and streamlining our opportunity to cash-to-revenue processes with Oracle CX, CPQ, and Fusion, we've unlocked significant efficiencies and empowered our sales and operations teams to focus on renewal opportunities and customer adoption. This foundational shift has truly transformed our business.
Saikat Pattadar, Senior Vice President and CIO, Cloud Software Group
Cloud Software Group Logo

After the merger of Citrix and TIBCO, Cloud Software Group (CSG) faced the challenge of uniting two large software businesses with complex, disparate sales systems. CSG deployed Oracle’s integrated Cloud CX suite including Sales, Configure Price Quote (CPQ), Subscription Management, and Incentive Compensation – to standardize its sales operations onto a single platform. With a unified Oracle system, CSG saw $1 million in monthly cost savings, automated billing and revenue processes, and established upsell and beachhead opportunities for partners. Sales and sales operations teams now tap into recurring revenue streams, manage subscriptions with real-time data, and use AI to reduce churn.

Our commitment to delivering with certainty extends beyond construction — it’s about creating a seamless, transparent, and high-value experience for every client and partner we work with. By integrating Oracle CX, we’re equipping our teams with the tools to communicate better, act faster, and make more informed decisions, all while keeping the client at the center of everything we do.
Richard Abboud, Chief Executive Officer, Group AMANA
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Group AMANA recognized that exceptional customer experience was essential for sustained growth. After implementing the Oracle CX application suite, they unlocked new opportunities for cross-selling and up-selling across the organization while managing costs and operations more efficiently. By connecting previously fragmented order-to-revenue processes, they were able to create a smoother, more efficient customer journey. The unified data models provided by Oracle CX, including Oracle Eloqua Marketing, Sales, CPQ and Fusion Data Intelligence, helped Group AMANA deliver the right information to staff at the right moments, empowering better decision-making. Plus, the rich CX data foundation allowed the company to tap AI capabilities to identify opportunities for operational improvements, such as improving win rates and ordering accuracy.

Just like any other enterprise organization, Oracle needs to have real-time visibility into cash positions to optimize working capital, accurately forecast revenue and close books in a timely manner. One of the most critical drivers of improved operational transparency can be found within a quote-to-cash system. Oracle employees leverage Oracle CPQ to simplify the quote-to-cash process, offering guided selling, streamlining approvals, and enabling greater levels of self-service quoting. In total, we’ve saved sales reps 2.8 million hours each year, increased the number of opportunities generated by 10%, and increased the average size of an opportunity by 33%. Additionally, over our last three fiscal years, Oracle CPQ rules and guidance have helped increase sales rep productivity by 73%, which in turn drove 29% in revenue growth. These quick and clean quotes flow into orders, invoices, and finally revenue recognition with high levels of accuracy, giving the finance team confidence in margins and forecasts. The gist? The more efficient and accurate the quote-to-cash process is, the faster Finance can close the books, with fewer adjustments, fewer compliance risks, and more predictable revenue outcomes.

Your Revenue Transformation Pit Stop Report

Enterprise Benchmark
>80%

Enterprise companies should aim for >80% of quotes to be created through an automated quoting tool, leaving only very custom or engineered‐to‐order cases to be completed manually.
>70%

Even the most mature enterprises have to make manual changes for unique bundles or contract changes. To keep those exceptions at bay, aim for >80% of bundles to be generated via CPQ, and standard quote modifications to be automated at least >70% of the time. Only 10-15% of quotes should need full manual, legal or exec involvement.
>80%

High growth companies that have an ERP today should see >80% of deals flow straight from quote to revenue recognition without manual handoffs.
>80%

To move quickly and efficiently, enterprise companies should have real-time access to at least 80% of relevant customer, order, and financial data at the point of decision-making.
≤5

Best-in-class enterprise companies using a unified quote-to-cash system close their books ≤5 business days and require less than 0.8% revenue adjustment, ensuring high confidence and audit readiness.
VS
Automated Quote
Automated Bundling and Changes
Connected Process
Data Accesibility
Day Close Cycle
Your Results
2 days
6
80
30%
150
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The finish line is in sight

Race to Revenue with Oracle
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Based on your pit report, we want to calibrate a revenue transformation track that addresses your pain points.

Revenue Transformation Demo Hours:

Shift into gear alongside our solution engineers and explore the fast track to Oracle CX success. Navigate quote-to-cash solutions at top speed, learn pit stop best practices, and stay ahead of the curve with the latest product updates. Don’t miss this chance to see the Revenue Transformation suite in action, ask questions along the way, and gain practical insights to keep your revenue operations running in top gear with guidance from our team of product experts.



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