Customer Service
3 Connections CMOs Need to Make for Customer Experience Success
Scan the headlines:
  • Understand changing customer expectations and overcome complex internal systems
  • Purposefully apply connected data to create personalized marketing experiences
  • Identify which technologies, like AI, IoT, and chatbots, to adopt

A focus on customer experience has changed the way marketing teams operate. They’re taking on new responsibilities to reflect the voice of the customer, on top of managing more touch points, complex data, and fast-changing technologies raising customer expectations.

of people trust content

of people trust content posted by other consumers over brand content.

of customers haven’t

of customers haven’t made up their mind about a brand before starting an online search.

of customers won’t recommend a company

of customers won’t recommend a company with a poorly designed mobile site.

More Marketing Resources

Digital Experience Through Marketing: Orchestrating Omni-channel Conversations
The Next Generation of B2B Purchasing: Digital Buying Preferences

In this ebook from Aberdeen Group, learn the business value marketers derive by mastering the execution of seamless, omni-channel marketing campaigns and more.

2019 Gartner Magic Quadrant for Multichannel Marketing Hubs
annual report

In this report from Gartner, marketing teams will see how leaders in multichannel marketing hub vendors orchestrate relevant communications to targeted customer segments across channels.

Watch below to hear from Mack Truck’s Director of Marketing, Neil Tolbert, on how they transformed their digital marketing to make history.

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