Brand: Xumo
Created By: Oracle Digital Experience Agency

The Challenge: Xumo wanted to increase engagement and retention by promoting a curated collection of nature-focused movies and TV shows available on Xumo Play and major streaming services.

Solution: Oracle Digital Experience Agency launched an email blast to Xumo TV and Stream Box customers showcasing nature documentaries, hit movies like Twisters, and more. The hero of the email was The Americas, a 10-part television event on Peacock and NBC. The email design features nature-focused copy and the animals of the Americas staring at the reader from outside the boundaries of the poster. A GIF was included to make the owl blink, adding an extra element of interest.

Result: The campaign saw a 10% increase in responder rate compared to average campaigns to Xumo customers.