Brand: Xumo
Created By: Oracle Digital Experience Agency

Challenge: Xumo wanted to keep their customers engaged with marquee live events as well as their standard offerings. The challenge was to inform and interest customers on what they watch and where they can watch it, while also boosting email interactions.

Solution: For marquee events like the Super Bowl and WrestleMania, Oracle Digital Experience Agency launched eye-catching email campaigns showcasing the star attractions. Additional engagement campaigns were used to feature different categories and offerings that appeal to different demographics to keep everyone streaming their way.

Result: The campaigns drove over 10% growth in the responder rate compared to previous engagement campaign averages. The email open rates and average click-through rates also increased, helping to drive an improved customer experience with the product.