To set the stage for strong post-pandemic growth... + live content in email, & more
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In this issue
› Animation: best uses & practices
› Phase 2 of holiday planning
› Live content in email
› 15 experts chime in on email trends
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To set the stage for strong
post-pandemic growth...
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They’re highly effective, but there are some concerns you should be aware of when using animated gifs in digital marketing campaigns.
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Our updated second quarter Holiday Marketing Quarterly checklist includes a 21-point checklist to help you lay a strong foundation for a successful 2021 holiday season.
While you’re at it, peek ahead at our
Q3 and Q4 recommendations.
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Populating at the time of open, not the time of send, live content allows messages to be more relevant.
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Oracle Consulting’s Chad S. White joins other email experts to predicts what 2021 holds for marketers and where they should focus their energy.
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“
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The goal of a preference center is to persuade a customer to continue receiving marketing messages—even if it’s at a reduced frequency or via a lower-ROI channel—because any communication is better than no communication.
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—Peter Briggs, Director for Analytic & Strategic Services, Oracle Marketing Consulting
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May 5-6 online & in Bonita Springs, FL
Oracle Consulting’s Chad S. White and Wildbit’s Justine Jordan are keynoting about the State of Email Marketing at the ANA’s hybrid Email Evolution Conference.
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Let’s work
TOGETHER
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
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