To set the stage for strong post-pandemic growth... + live content in email, & more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Marketing Consulting

In this issue

› Website optimization checklist

› 12 inclusive design tips

› Award-winning Harley holiday emails

› Poll results: Should US adopt GDPR?

The pandemic mindset is changing, so...

Marketers need to ensure they’re adjusting to their customers’ New Normal. Watching your analytics is always wise, but directing your subscribers to your preference center and doing regular A/B testing is even better. This summer will be a time of adjustment for everyone.

Chad S. White

Head of Research,
Oracle Marketing Consulting

80+ Website
Optimization Ideas

Your website and other landing pages are the
critical last mile of your digital marketing
campaigns. Ensure they’re working their hardest.

Get inspired by our checklist

12 Inclusive Design
Changes that Increase
Engagement

People with permanent, temporary, and situational
challenges all benefit from thoughtful design changes
that emphasize user-friendliness and inclusion.

Engage everyone

Harley’s Holiday Emails
Win Horizon Award

We helped Harley-Davidson take their 2020 holiday campaign to the next level, creating bold, eye-catching emails that highlighted the brand’s lifestyle with data-informed precision.

See the winning campaign

Visit the Horizon Interactive Awards website

Say

WHAT?

“

We’ve seen a 5-second webpage load time lead to a 38% bounce rate. Having a page that loads fast across any device is the first part of a good user experience.”

—Chris Carlock
Principal B2B Consultant, Oracle Marketing Consulting

Say

HELLO

June 17 online

Oracle Consulting’s Chad S. White shares which tactics email marketers are focused on—and which are being overlooked—at the Email Innovations Summit.

What do you

SAY?

We asked..

Should the US adopt GDPR as its national privacy standard?

You said...

Yes

66%

34%

*Polling answers are anonymous and only tracked in aggregate.

Let’s work

TOGETHER

Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.

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