Because deliverability problems during the holidays are extra costly… + Hide My Email, & more
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Because deliverability problems during the holidays are extra costly... |
You’ll want to take extra precautions now to protect yourself. Look out for these 11 warning signs of deliverability problems and check to make sure you’re not on any email blocklists, even small ones, since those can be a precursor to being listed on bigger ones.
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Clea Moore
Director of Strategy for Email Deliverability Services,
Oracle Marketing Consulting |
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In this issue: |
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Q4 Holiday Marketing Quarterly |
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MPP affects how much of my list? |
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B2B marketers & Hide My Email |
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Podcast: MP’s affect on marketers |
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Poll: Have you adopted BIMI? |
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Our fourth quarter holiday guide contains a 21-point checklist that helps you wrap up your final prep, maximize your performance, and minimize problems.
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Here are the 5 critical aspects of Mail Privacy Protection to understand. |
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Personal, temporary, and now relay email addresses like Apple’s can all undermine data quality, lead scoring, and deliverability for B2B brands. |
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Oracle Marketing Consulting’s Chad S. White joins the RealTime Banter podcast to break down how Mail Privacy Protection will affect marketers.
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E-receipts provide a tangible benefit to customers—in that they’re a way to easily store their receipt digitally. Leverage the email address capture process to try to secure a promotional email opt-in. And if you don’t succeed there, include a promotional opt-in appeal in the e-receipt as well.” |
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Peter Briggs
Director of Analytic & Strategic Services,
Oracle Marketing Consulting |
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Has your company implemented Brand Indicators
for Message Identification (BIMI) in its email
marketing program?
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