All of our best email design content in one well-designed email.
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In addition to big
adjustments to email
messaging...
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The pandemic has driven changes in email design, too. Our clients have been focused on three major areas: (1) increasing reach by improving rendering, (2) decreasing email production time to be more agile, and (3) boosting engagement by adding more relevant content. Inspired by our clients, we’re debuting a new design for our newsletter this week. Let us know what you think.
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Nick Cantu
Associate Creative Director for Creative Services,
Oracle Marketing Consulting |
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In this issue: |
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Adapting to dark mode |
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Modular email architecture |
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Email rendering complexity |
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Accessibility & inclusive design |
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Live content in email |
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We’ll be honest: Dark mode isn’t kind to email rendering.
Here’s our advice on how to minimize the impact.
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Join Oracle Consulting’s Jason Witt and Nick Cantu as they discuss how this build system is vastly superior to traditional email templates.
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1,000% yes. But it’s the spectrum of rendering that’s scary. Outlook 2010 has nothing on what Amazon’s Alexa does to your email.
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In addition to seeing email accessibility as a compliance issue,
marketers should see it as an opportunity to expand the reach
and impact of their email marketing program.
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Populating at the time of open, not the time of send, live content allows messages to be more relevant.
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Let’s Work Together
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